Innovate to elevate: transforming financial advisory in a dynamic landscape
Rufai Mavukeni, Secretary General, Life Offices Association of Zimbabwe
The Life Offices Association of Zimbabwe (LOA) will be hosting the 3rd Annual Agents Conference from March 26 to 27, 2026 at Golden Conifer in Harare. The conference is themed; Innovate to Elevate: Transforming Financial Advisory in a Dynamic Landscape. The Africa Insurance Magazine editor, Andrew Chinoperekwei had a conversation with the Secretary General of the association to unpack the theme and how it relates to the industry. The dialogue further unpacked the benefits of participating at the conference.
Speaking to the AIM editor, Mavukeni emphasized that the theme is timely and helps financial advisors with insights to adapt effectively in a dynamic business environment. He further highlighted the conference discussions will explore industry related topics essential for thriving in today’s complex environment, especially one marked by legacy issues.
“The theme “Innovate to Elevate: Transforming Financial Advisory in a Dynamic Landscape” reflects the necessity for continuous innovation within the financial advisory sector. In a world characterised by volatility, uncertainty, complexity, and ambiguity (VUCA), it is essential for financial professionals to adapt swiftly and effectively. This theme emphasises the goal of empowering attendees with the skills and insights needed to navigate prevailing challenges and seize new opportunities, ultimately fostering a more progressive and resilient insurance industry.
During the conference, several critical topics will be explored, essential for thriving in today’s complex environment, especially one marked by legacy issues. A major focus will be on integrating digital and traditional touchpoints, aimed at enhancing client interactions and improving service delivery. Additionally, discussions will center around earning trust in a market that often demonstrates skepticism; this aspect is vital for building enduring client relationships. Another significant theme will involve mastering the full sales cycle in modern advisory, equipping professionals with the tools necessary to guide clients effectively through their financial journeys. Collectively, these topics address current trends in the insurance industry, providing attendees with relevant strategies to adapt and thrive,” says Mavukeni.
The conference is known as the premier insurance agents event, and Mavukeni strongly believes that attending the Annual Agents Conference this year offers unmatched opportunities for growth and development to all industry professionals;
“Participants will connect with leading experts and peers, which is essential for fostering collaboration and cultivating a shared vision for the future of the industry. This event represents a significant investment in professional development and the future of the industry. Notably, the conference is designed to be interactive, offering not just lectures but practical activities such as personal action planning and role-playing exercises, enabling participants to apply what they learn in real time,” he said.
In his concluding remarks, the secretary General for the LOA urged all financial and executive advisors to participate at the much anticipated 3rd Annual Agents Conference as the marks a crucial investment in professional development and industry transformation;
“Thisevent represents a significant investment in professional development and the future of the industry. Life offices are also urged to invest on behalf of their advisors, recognising that their success directly contributes to the overall growth of the sector. By engaging in this transformative experience, attendees will not only elevate their skills and strategies but also actively shape the future of financial advisory. Early registration is recommended to secure participation in this event,” says Mavukeni.
